Porsche is reinventing itself

Porsche's innovative strength lies primarily in its willingness to step off the beaten path and dare to venture into the new. The brand is linked not only to numerous ground-breaking technological developments, but also to successful entrepreneurial solutions. Thanks to clear brand management and attractive models, efficient production methods and qualified employees, the once small, niche manufacturer from Stuttgart-Zuffenhausen has developed into a leading manufacturer of sports cars, both from a technical and a design perspective.

Porsche takes inspiration from the challenges it faces. In the 1960s, engineers came up with the 911 Targa in response to more stringent safety standards. In terms of engine development, the brand introduced turbocharging as a formula to combine lightweight construction and performance in series production. Super sports cars from Porsche not only represented the technological possibilities of a particular era, but also act as a technology champion for future developments. The 959 won rallies thanks to countless innovations in the drive, chassis and aerodynamics, and the 918 Spyder was an impressive demonstration of the sporting potential of hybrid technology.

Porsche is constantly reinventing itself, even as a company. In the 1990s, the sports car manufacturer responded to an economic bottleneck by introducing lean production, setting an example on a European scale. Today, the challenge facing production is combining successful concepts with the innovative Porsche Production 4.0 factory processes. In the future, the company wants to become even more flexible, agile and productive, while further improving brand-specific quality. And people continue to be at the heart of everything Porsche does. The Porsche culture is a crucial cornerstone of the company's success – a culture characterised by flat hierarchies that allow us to respond quickly to unforeseen developments at all times.