Every day usability from vehicles that are far from ordinary: Porsche is currently setting the benchmark for sportiness in five different market segments. After all, there is something of the 911 in every Porsche. When it comes to design and technology, driving dynamics and robustness, every Porsche model and line aligns itself with the iconic 911, without exception. Externally, the family lineage can be seen in unique design traits that are instantly recognisable, while the efficient engineering solutions that the 911 often pioneered can always be found under the hood. And, of course, the 911 formed the basis for the sporty driving experience and extraordinary spectrum of great suitability from the racetrack to the road. Though every Porsche bears these characteristics in individual ways, they are always authentically true to the brand.
With the 911 and the two 718 variants – the Boxster and Cayman – Porsche is offering a wider range of thoroughbred sports cars than any other brand, giving customers the choice between rear engine and central engine, all-wheel drive and rear-wheel drive, between Coupé und Targa, Cabriolet and Roadster. Turbo engines combine high performance with low fuel consumption, and radical GT sports cars represent a clear commitment to motorsport.
In the SUV segment, the Porsche DNA is palpable in the Cayenne and the Macan, while the Panamera and Panamera Sport Turismo models combine the sportiness so typical of the Porsche brand with the comfort of a saloon. And Porsche is continuing to reach new heights: The hybrid drive from Porsche is signposting the way to a future in which emission-free driving and the pleasure of sporty driving are not mutually exclusive concepts, but rather an inspiring synthesis. Porsche will always be Porsche – now, and tomorrow.