SBG – Official Supplier


The team behind SBG Sports Software brings together decades of experience in software development, sports strategy, broadcast and digital media.

The British company delivers open applications for competitors, regulators and spectators in professional world class sports.

SBG Sports Software was established in 2008 to develop real-time pit wall strategy software for Formula 1 teams. Built on years of experience in sports strategy and broadcast media, their software delivers an unrivalled blend of live visualization, analysis and prediction, pre-event planning and post-event review.

The applications process and synchronize multiple data, video and audio feeds in real-time to generate completely new perspectives on the event.

The SBG Sports Software Team has won Queen’s Awards for both Innovation and Export Achievement plus the technical Emmys (Academy of Television Arts and Sciences) and they have been nominated for multiple technical Motion Picture Academy Awards.


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