The “Consistent” idea
The 911 and its evolution
No other car in the world can boast such consistent design lineage as the 911. The “Nine Eleven” has enjoyed a distinctive identity stretching back across every generation and model year to 1964.
Taking the current 911 Carrera as the starting point, the idea of “Consistent” homes in on the defining stylistic traits of a Porsche. A Porsche sports car’s styling is fundamentally about concentrating on the essentials. This philosophy was handed down by Ferdinand Porsche to his son Ferry, and then to grandson Ferdinand Alexander. The design idiom of Porsche sports cars is illustrated by models of the VW Beetle, Porsche 550 and Porsche 904. Silhouettes of various 356 and 911 models are also projected on top of each other to highlight the affinities between the design idiom of all Porsche vehicles. The evolution of the Porsche 911 is presented for this purpose; seven generations of the vehicle have now been produced. The 911 models are displayed on platforms that are all rotated by 180 degrees at a time, allowing them to be compared side by side from every angle.