The “Passionate” idea

The Porsche engineers seek out new challenges every day. On all road surfaces. And they celebrate a sense of achievement. At all races. Whoever wins at Le Mans, the Mille Miglia, the Paris-Dakar, the Carrera Panamericana, on the Nürburgring, in Monte Carlo and in Sebring is equipped for every situation.

This is how the “intense” idea represents motorsport from emotive angles. For Porsche, motor sport is the point of origin of new developments and improvements to production models, but it also encapsulates success, victory and emotions. There is a unique passion displayed by the company and its engineers, mechanics, drivers and fan community, and of course the unique record of over 28,000 competition triumphs. The enthralling appeal of motor sport is impossible to evoke through technical exhibits alone. Emotionally charged symbols such as the historic starting flag for the Le Mans 24-hour race and over 150 coveted trophies are therefore displayed alongside legendary racing cars to help visitors tap into the idea of “Intense”.