More interactivity for visitors in the permanent exhibits

Very much a living museum, the Porsche Museum is continually working to further develop its viewing collection. At the end of a tour of the exhibits, there is now an interactive “Porsche Touchwall” that invites visitors to research the company’s history in a playful way. When the visitor approaches the 12-metre long touchwall, the intelligent person tracking system opens the wall’s contents level which enables virtual time travel through nine decades of automotive history. Visitors can browse through the wall’s collection of over 3,000 photos, drawings, posters and advertisements of the period of 1931 to the present – including an extensive selection of images and technical data about nearly all street vehicles and race cars that sport the Porsche logo.

New contents are imported and added daily – fully automatically – via the wall’s interface to the database of the historical archives. Another special feature is navigation by touch frames, which allow several different visitors to control the media simultaneously with multi-touch gestures. Even the smallest of details can be viewed using the zoom function. What seems so playfully easy to visitors is actually an exceptional piece of high-tech wizardry. The 20 full-HD 55” displays with natively prerecorded content are driven by five graphic PCs with a 3D real-time application that also enables functions such as moving images over the entire length of the touchwall.

Another new highlight of the permanent exhibit is the interactive sound installation “Porsche in the Mix” which is a unique type of exhibit worldwide. Here, the visitor first chooses a favourite from seven vehicle models. The exhibit plays back the characteristic sounds of vehicles ranging from the 356 to the 911 and up to the 918. The visitor can then activate and deactivate eight additional sounds via a touchscreen. Sounds like indicators lights, doors closing and engine sounds are integrated into the “base track”. This progressively leads to a complete composition. The sound sources are based on original Porsche vehicle sounds that are visualised by video and animations on the wall surface. The LED sound level indicators hover in the space and vary in height and movement according to the vehicle sound and its volume. Finally, visitors can compose their own musical piece and send it home by email. “Porsche in the Mix” gives visitors a dynamic, audio-visual experience that lets them experience the Porsche brand emotionally in a unique way.

Multimedia Guide

In future, modern channels will be increasingly used to enhance the presentation of Porsche’s origins and its experience in vehicle construction. The Porsche Museum now has a new multimedia guide. The previous audio clips have been expanded to include 5,000 pictures and 700 films of all exhibits in the permanent exhibition, which can be accessed via a high-resolution touch display. As a result, visitors will be able to immerse themselves even more deeply into the sports car manufacturer’s history in the future. The guide is available in the following languages: German, English, French, Spanish, Italian, Russian, Japanese and Chinese. A children’s version is also available for our younger visitors.

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