Family ties: the 911 and its brothers
The 911 serves as a template and shining example for the other model lines of the Porsche brand too. 50 years of success have long since made the original into the genetic model. There is something of the 911 in every Porsche. In design and technology, sportiness and everyday practicality, every Porsche model and line without exception orients itself on the iconic 911. Externally, the family lineage can be seen in unique design traits that are instantly recognisable, while under the hood, it is efficient engineering solutions that the 911 pioneered. And, of course, the sporty driving experience and extraordinary spectrum of great suitability ranging from track to road, which is found in different measure in every Porsche and yet is always authentically true to the brand.
One of the globally unique special features of the 911 is the constancy with which it exemplifies the Porsche brand values: not provocative aggression, but sporting fairness, on the racetrack and in everyday motoring. A reputation that has earned it widespread popularity across society. Porsche takes great care to build on this popularity with every new product. The result is vehicles that occupy individual positions within their markets and further convey the Porsche idea.
The 911 was unmistakably the influence behind every Porsche in today’s model range. One shared detail, for instance, is the low front sections of all Porsche models, with the wings always higher than the bonnet. Instead of a radiator grille there are air inlets. The muscular wing contours with the ‘Coke bottle line’ seen from above is common to all models, as are the V-shaped, tapering joints at the front and rear, plus the design of the rear light cluster, which emphasises the shape of the rear wing. The way in which the surfaces are formed, the interplay between concave and convex areas, for which Porsche is known and which is also one of the characteristic identifying features of a Porsche, is individually developed on every vehicle and often pushed to the very limit of what can technically be achieved. Without having to attempt any short-lived, fashionable features, the design of the Porsche vehicles appeals the observer at the very first moment of eye contact in a highly emotional, but fully unique way: cars that you desperately want to wash by hand even though they are already clean, just to be able to experience the shape more intensely.
The engineering genes: fit for racing and everyday driving
Equally unique are the engineering genes of the 911, which reappear in all other Porsche vehicles. Over the 50 years of its development, the 911 has cultivated its extreme breadth between racetrack capability on the one hand and everyday motoring suitability on the other like no other sports car on earth. It has always remained exemplary in its efficiency and established engineering solutions in the automotive market that have stood the test of time.
Components and concepts: the 911 points the way
Above all else, the 911 is for all Porsche vehicles the key influence behind numerous concepts and components. Rather than relying on short-term effects, Porsche puts its faith in long-term technologies – when they are ready to do the job. No other car manufacturer, for instance, has worked for so long or so consistently on supercharging by exhaust turbocharger. Anyone who said ‘turbo’ in the 1970s or ’80s meant the Porsche 911 Turbo. From this emerged a prime example of downsizing in engine construction – the 2.8-litre engine of the Porsche 959. Today, turbo-charging is seen as the ideal way to cut down weight and reduce fuel consumption. This example also shows that efficiency improvements at Porsche are always performance improvements as well. Turbo engines, with the expertise gathered from the 911, power, for instance, the 718 Boxster and 718 Cayman two-seaters as well as the top Macan, Cayenne and Panamera models, setting new standards in their respective market segments.
What gave the 911 a success story spanning well over 50 years is carried on today in parallel fashion and in their own independent ways by the other Porsche model lines. Sporting flair and everyday practicality, innovation and efficiency are the characteristics that have carried the Cayenne into the SUV segment and the Panamera into the GT class. Like the 911, they offer the right solution at the right time. The Cayenne S Hybrid, for example, may not have been the first hybrid vehicle in this segment, but the Porsche with its two engines continued to far outsell all the rest for a long time. The Panamera Turbo S E-Hybrid is also setting new standards: the PS Gran Turismo is the first plug-in hybrid to be positioned as the top model of a model line by a premium manufacturer. Its design, profile and silhouette secure a unique position for the Panamera in its market segment. Designed as a four-door touring sports car, it combines many talents in typical Porsche style: sporty handling, a spacious, variable interior and on top of that, the supremely comfortable ride of a typical Gran Turismo.
And there is one more thing that all Porsche vehicles have inherited from the 911: the clear, well-developed ergonomics of a sports car; a Porsche driver instantly and instinctively feels at home in every model of every range. This guarantees the ideal basis for the Porsche driving experience, regardless of this being provided in such individual style by the different model lines – with one special shared feature that has been a Porsche trademark since day one: the ignition lock is always to the left of the steering column. This detail too reappears in every Porsche.